Keep It Wild

Keep It Wild features the quality care of wild animals in well-run zoos and sanctuaries. It showcases the zoos and sanctuaries as well as the experts needed to care for these creatures (keepers, vets, trainers). The two main messages here are

• to encourage audiences to think about what these animals are like in the wild and what it takes to keep them in their natural habitats
• to discourage audiences from keeping exotic wildlife as pets – let the experts look after them – and by association stop partaking in illegal trade in wildlife